Small Business Spotlight: The Dailey Method in Vernon Hills

  |     |   Lifestyle

Sometimes all you have to do is ask. That was the case for Rebecca Asfour, who took a chance and asked a question that has changed her life forever.

After transitioning from being a client to a barre teacher at The Dailey Method in Lake Forest, there was one more move she knew she wanted to make.

“I loved the workout, the community, the teachers,” she said. “I felt like I belonged. I was welcomed and supported and I wanted this to be my job.”

So she asked the original studio owner if she would ever be willing to sell the studio.

“And to my surprise, she was, and she did,” she said. “My lesson to you is you can’t get what you want unless you ask.”

Changing from being a teacher to being the owner was not easy, but Asfour said it was all a part of the learning process.

“I think the challenges are the times when you learn – it’s easy to run a business when everything is going really well,” she explained. “It’s much harder when you can’t make payroll and you have obstacles all around you. So for every small business owner who is stuck in a rut – my advice is to dig deep and find the solution. There is always a path forward, you just have to find it.”

The Atworth at Mellody Farm recently had the opportunity to talk shop with Asfour, whose new Dailey Method location is a stone’s throw from our luxury apartment community.

Here’s what she shared with us:

The Atworth: What do you most enjoy about what you do at The Dailey Method?

Rebecca Asfour: The community. Hands down. The culture we cultivate is very positive and uplifting. There are smiles and high fives all around, and I love that my job is to foster and create this community. And since I’m someone who needs community, this is the most rewarding part of my job. I’ve built a studio where everyone belongs, where everybody and every BODY is celebrated.

Atworth: What has been the biggest challenge you have encountered and how did you overcome it?  

Asfour: Building the Vernon Hills studio was a huge challenge. It was like building a house, which I’ve never done before. So navigating that process was hard between architects and permits and construction. Once it was built, opening the studio was also a HUGE challenge!  The night before we opened the doors, I don’t think I slept a wink. I worried – will people like it? Will people come? Will they understand we are not just a “fad” workout studio, that we are the best barre and cycle studio in the world…that we are worth the price? Stay tuned on if I’ve overcome this challenge – we are growing and I think once we add classes to the schedule, more people will be able to come and experience the Dailey difference.

Atworth: Who inspires you and why?

Asfour: My husband. He’s very literally the hardest working person I’ve ever known. To watch how hard he works inspires me to work harder. He’s so organized and detail oriented – and I try my best to be more like him!  He helps me with our studio financials and he always asks really good questions and helps me see the path forward when I’m stuck in a challenge. I’m so grateful for him and I know I couldn’t do this job without him!

Atworth: What is the most important lesson you’ve learned about running a business?

Asfour: The work never stops, and there is never a day off. I think of the business as a living organism that constantly needs to be tended to. I’ve posted on Instagram when I’ve had the flu. I’ve responded to client emails when I’m on vacation. I run payroll at 11pm when I’m exhausted because I know it has to go out.  Knowing this is important before you start a small business you have to be mentally prepared for the workload. I didn’t realize this when I took over the Lake Forest studio, but now I do!

Atworth: Can you describe a moment or moments when you stopped and realized this is why you are doing what you’re doing with your life?

Asfour: I think about this every day. I think about how unfulfilling my corporate jobs were and how I never felt like I was helping the greater good. Now my job is to very literally create a place that makes people feel good about themselves, stronger in their own skin, and happier in their daily life. It’s a powerful thing to have a job that gives the gift of happiness and strength…and it’s a job I don’t take lightly. I’m grateful for this opportunity and try to do my very best to keep the studios thriving and growing!

Atworth: What advice would you offer to other small business owners?  

Asfour: Ask for what you want. Lean into challenges as learning opportunities not stopping blocks. Work hard. Always be kind.

Mellody Farm: Welcome Home

The Mellody Farm development in Vernon Hills offers residents of the area a unique variety of options to eat, live and play. Brimming with exciting restaurants, small businesses like The Dailey Method, retail options like Whole Foods and Barnes & Noble, and luxury living at The Atworth at Mellody Farm, it’s the perfect place for anyone to call home.

For more information about The Atworth at Mellody Farm, call us at (847) 892-4949 or visit us online.

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